Durex – Sydney Mardi Gras – “Make your love count” campaign


BE-design partnered with Momentum Worldwide to design a vibrant experiential booth and Mardi Gras float for Durex. As proud sponsors of Mardi Gras, Durex invited couples from the GLBT community to be photographed, tallying the number of years they’ve been together through a special Facebook App. Thousands of years were counted and displayed on huge digital screens throughout the events, showing the world that inequality is no longer tolerated and that it is "love that counts".